![]() The logotype was underlined by a thin lowercase “From Symantec” in a very simple Sans-serif typeface, with the letters in light gray.Īpart from the yellow “O” ring, another recognizable detail in the new Norton logo was in the letters “R” and “T”, which had the horizontal bars of both lowercase letters merged in one, smoothly and elegantly. ![]() It was also a circle but an open one, with one end sharpened as an arrow, and the second - cut straight. It was something fresh and modern, based on the black logotype, with the letter “O” replaced by a yellow graphical element. The new visual identity design concept was implemented by the brand in the middle of the 2000s. The bottom part in red, black or gray, was wider and featured the white bold “AntiVirus” written over it. And the bold black uppercase “Norton” in a slightly narrowed sans-serif typeface, was always set on a narrow yellow line, on top of the badge. There were three color palette options for the original version of the logo: yellow and dark red, yellow and black, yellow and medium-gray. It was simple in its geometry yet intense in terms of color rectangular banner, oriented horizontally. The very first logo for the digital security software was designed in 1989 when the program was released. ![]()
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